How it works
By simply scanning the GS1 QR Code on product packaging or equipment, consumers get the information they need and brands get new insights into consumers and their preferences.
How it works
By simply scanning the GS1 QR Code on product packaging or equipment, consumers get the information they need and brands get new insights into consumers and their preferences.
For consumers
By scanning the GS1 digital link QR Code on the packaging or equipment, the consumer has instant access via their smartphone, directly in the browser, to all the information and interactions that the brand is providing for that product or equipment at that time.
Every scan is captured, whether in-store (point of sale) or in the consumer's home (post-purchase). Anonymized consumer engagement data is collected and provided to the brand via intuitive web-based dashboards, giving instant visibility to products on the market.
For brands
These interactions provide essential data on consumer behavior and demographics, which allows brands to optimize their products and marketing messages and create personalized experiences for their consumers.
These data insights also help brands attract new consumers, create new revenue streams and expand the scope of their business.
Scan the QR code to start an interactive demo
Experience for yourself how brands can protect their products and turn them into a powerful engagement and service platform.
